Project1 Squeezit Website
Squeezit Website
About The Project
Squeezit is a full brand revival project that I developed entirely from scratch. The objective was to redesign a nostalgic juice brand and transform it into a modern, visually engaging identity supported by a responsive marketing website. Every element of the brand was created from the ground up — from the logo and color system to mascot concepts and packaging direction. The creative direction was inspired by childhood imagination and science-fiction themes, giving each flavor its own personality and collectible character design. In addition to the branding and website development, I also created 3D bottle concepts in Cinema 4D. These models were used to produce promotional renders and a short brand video, combining motion, lighting, and animation to showcase the new visual direction. This project combines branding, 3D design, motion, and front-end development into one cohesive system.
The logo and visual identity were designed in Adobe Illustrator. Promotional graphics and compositions were created in Adobe Photoshop. 3D bottle models and visual assets were built and rendered in Cinema 4D. The promotional video was edited and assembled using Adobe Premiere Pro. The website itself was developed using HTML, CSS, and JavaScript with a structured grid system and responsive layout.
Responsive marketing website
Logo, color palette
Promotional banners
Software & Technologies
Branding & Design: Adobe Illustrator, Adobe Photoshop
UI Planning & Layout: Figma (wireframing and layout structure)
3D & Motion: Cinema 4D, Adobe Premiere Pro
Development: HTML, CSS, JavaScript
Structure: Responsive grid-based layout system
User Interface
User Experience
User Research
Marketing
Web Development
Challenges
One of the main challenges was maintaining consistency between the 2D branding and the 3D bottle models. Translating flat illustrations into dimensional objects required careful attention to proportion, lighting, and material settings.
Another challenge was balancing playful visual design with clean website usability. The layout had to remain visually bold while still maintaining readability and responsive behavior across devices.
Integrating visual storytelling through both motion graphics and web design required thoughtful coordination between design and development stages.
August 2025
Main Goal Of The Website
The main goal of the website was to create a visually appealing and user-friendly online presence that attracts new customers and showcases the new line of drinks.
